For the launch of the new Aviator, we wanted to position the vehicle and the Lincoln brand as something different from the rest of the luxury category. A category that seems more interested in track times, driving their cars sideways (I mean, I’m not guilty or anything…), and ruining what should be an otherwise enjoyable luxury ride, in favor of something that might actually hurt to drive. We also had the unbelievable luck of getting the some of the Detroit Symphony to record the score. The DSO created all the warning sounds for the vehicle itself.