Lincoln is a big sponsor of the Grammys, and to show their love of music we decided to make a guitar amplifier out of car parts. Using elements from the interior of the 2017 Continental, including the actual speakers out of the car, we enlisted one of the best amp builders in the world to help us pull it off. We then convinced Gary Clark Jr. to test it out and put our creation through it's paces. So far, the campaign has picked up a couple of awards, but there's more work to come.