Hands-free driving is technology that will soon become a widely available feature in automobiles. However there’s a trust issue with the idea of letting a car drive for you. So we worked with Serena to create something that showed that same feeling you had when learning to swim, or become buoyant. And in much the same way, you sort of become buoyant when the car takes over, and it’s floating along doing the work for you. I also shot a number of stills for the campaign, and we also created work that leaned in to the Miami shoot location for both BlueCruise (the tech) and just Navigator itself in a colorful, Art Deco way.