So you're going to try to change your brand. You're a car company that sells sports cars, and now you want to sell a sedan. And on top of that we want to make TV, print, web, content, documentary, hats, tshirts, cups, trinkets and everything else under the sun. But all the assets need to be gathered at the TV production. And we're only sending one art director. That was me. I loved every second of it. This is some of the stuff we made.