A 360° campaign built around “Passion is what sets us apart. Passion is what brings us together.” The platform celebrates Brugal’s devotion to craftsmanship while acknowledging the vibrant, convivial spirit of the Dominican Republic. It was also designed to connect with a group of like-minded and very discerning consumers. The brand tone is luxurious, yet warm, brought to life through highly-crafted film, outdoor, digital, and social content, as well as an immersive live event, The Brugal Social Club.