In the 1990’s, the Lincoln Navigator started a trend of large, luxury SUV’s. So to celebrate the newest edition to that legacy, we created a campaign around the original being all-new, and better than ever. A so called ‘mic drop’ from the OG of the category.
And yes, all of those microphones in the spot are in-camera. We destroyed hundreds of Shure SM-58 microphones for the cause, along with a couple of thousand rubber stand ins.